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Media Kit

Everything journalists, podcasters, and partners need to cover Northland Hackathon — brand assets, founder bio, ready-to-use boilerplate copy, and key facts. All downloads are free to use without prior permission.

At a Glance

Key Stats

Fast facts for the top of your story.

5thAnnual event (2026)
500+Students in 2026
80+Projects shipped in 7 hours
100%Free · volunteer-run
50thMN rank in U.S. for CS ed
35%MN schools offering CS
(vs. 57% national)
14Media outlets that have covered us
2022Founded by Luke Heine
Boilerplate

One-Sentence Description

Drop this directly into your article.

Northland Hackathon is a Minnesota-based educational nonprofit and the Midwest's largest free hackathon for high school and college students. Founded in 2022 by Luke Heine, the organization is 100% volunteer-run and focuses on closing the computer-science education gap in Minnesota — which ranks last in the U.S. for public CS offerings — especially for students in rural and underserved communities across Greater Minnesota and the wider Midwest.

Short Version (50 words)

Northland Hackathon is Minnesota's largest free student hackathon. Founded in 2022 by Luke Heine, the volunteer-run nonprofit helps high-school and college students across the Midwest build their first tech projects — a direct response to Minnesota's last-place ranking in U.S. public computer-science education.

Brand Assets

Logo & Favicon

Use freely. Don't recolor or distort. The wordmark is "Northland Hackathon" (two words, each capitalized).

Northland Hackathon logo
Primary Logo Pine tree + play-button · transparent PNG
Northland favicon
Favicon / Icon Cursor + shadow · SVG + 192px PNG
Northland Hackathon 2026 participants on Zoom
2026 Participants Photo Group photo · Zoom composite
2026 Grand Prize winners
2026 Grand Prize Winners Champions photo · at U of Minnesota
2026 event t-shirt
2026 Event Shirt Pixel-art 5-year anniversary design
Luke Heine founder headshot
Luke Heine (Founder) Headshot · candid, high-res
Founder

About Luke Heine

Luke Heine, founder of Northland Hackathon

Luke Heine

Founder · Northland Hackathon

Luke Heine is a Minnesotan software developer who grew up in rural northern Minnesota and saw firsthand how hard it was for students outside the cities to access quality tech education. In 2022, he founded Northland Hackathon to fix that — starting with a small cohort of high schools in Northeastern Minnesota and growing it into the Midwest's largest free student hackathon.

Luke runs Northland Hackathon entirely on a volunteer basis alongside a team of fellows from the American Connection Corps (Lead for America) and industry mentors from companies including Google, Amazon, Square, DroneDeploy, and onXmaps.

For interviews: team@northlandhackathon.com
Personal site: lukeheane.com

Quote Library

Ready-to-Use Quotes

Attributable to Luke Heine unless otherwise noted. Feel free to quote directly — or reach out for custom commentary on your specific angle.

Minnesota ranks last in the nation for offering public computer-science education. That's not an abstract statistic — it means thousands of students are graduating without ever writing a line of code, disproportionately outside the Twin Cities. Northland Hackathon exists because we didn't want to wait for the system to fix itself.

Luke Heine, Founder

Most people experience the internet from the back seat — consuming, scrolling, reacting. Northland is about moving to the front. We want students to leave feeling like they can build the things they use every day.

Luke Heine, Founder

Every mentor and organizer is a volunteer. There's no paid staff, no office, no bureaucracy. Every dollar a sponsor gives goes directly to students — swag, prizes, and keeping the event free for every participant, forever.

Luke Heine, Founder

A student in Hibbing, Bemidji, or Worthington sits down on a Saturday morning and has the exact same experience as a student in Minneapolis — same mentors from Google and Amazon, same energy, same shot. That's not an accident. It's the whole point.

Luke Heine, Founder

Fast Facts

Things Journalists Ask

  • Founded: 2022
  • Type: 501(c)(3)-affiliated educational nonprofit (fiscal sponsor: Hack Club)
  • Headquarters: Minnesota, USA
  • Format: Fully remote · Zoom + Discord
  • Event length: One day, 10am–5pm CT
  • Cost to attend: $0 (fully free)
  • Student count (2026): 500+
  • Projects shipped (2026): 80+
  • Age range: High school + college (~14–25)
  • Geography: Midwest-wide (MN, WI, IA, ND, SD)
  • Paid staff: Zero — 100% volunteer
  • Next event: 2027 (date TBA — join the waitlist)
Prior Coverage

Where We've Been Covered

14 outlets across TV, print, state government, and trade press. See the full press section on our homepage with live links and archived PDFs of every article.

  • TV: WDIO Duluth (ABC 10), Northern News Now (KBJR)
  • Print: Pine Knot News, Cloquet Pine Journal, Walker MN Free Press
  • Trade: Farm Progress / The Farmer, BusinessNorth, Perfect Duluth Day
  • Policy: Blandin on Broadband (Blandin Foundation)
  • Government: MN DEED Digital Opportunity Plan, Launch Minnesota Newsletter
  • Academic: Winona State News, MnSTA (MN Science Teachers Assn.)
  • Education partners: MATHCOUNTS Minnesota, Alworth Memorial Fund
Press Contact

Get in Touch

Luke Heine · Founder

Direct line for all media inquiries, interviews, b-roll access, and additional stats on demand. Response within 24 hours on weekdays.

team@northlandhackathon.com

Email Press Contact